Just when you thought things couldn’t get any worse in steps Murphy waving his law at you. Yes the pound has continued its free fall and yesterday I was given just 95p for a euro. Will it fall any further? I hope not. On the optimistic side I feel like many in the trade that it won’t stay this low forever or for too long, there are sharks out there and they will make a killing soon by forcing the price up, they are just manipulating the market to make money.
Hopefully with the traditional peak in holiday inquiries just about to commence we will see a change in our fortunes, there a few things that we can do to help. Firstly make sure our adverts are up to date and with the best photos available. Secondly if you are going to discount (though I feel that it’s a little too early for that) display it where it catches the eye. Thirdly look for more places to advertise, try some of the free sites like www.gites-france.org.uk . Fourth and most importantly answer you potential customers main questions, what’s in it for me? Why should I choose your property over all the others out there? To do that you have to understand what holidays are all about, a break from the normal drudgery of life, a chance to recharge the batteries, a chance to life a different life even be it for a short time, a touch of luxury, these are some of reasons, so let them know what is special about your property, what your strengths are, it’s a very competitive world out there so take up the challenge and meet them head on.
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