As the old saying goes "what a difference a week makes". The weather outside may be freezing but the temperature is sure rising in the holiday industry. According to the news over 200,000 holidays were booked last week and that was only with the big operators and virtually everyone I have spoken to has said that they are not only receiving a ton of enquiries but they are converting to firm bookings at above average rates.
For those of us that still advertise in pounds sterling, especially if you live in France, then the dramatic rise in the value of the pound this week is as good a new year’s tonic as one could wish for. With a rise of nearly 10% from is lowest point it can make the difference between a successful season and a disastrous one, and I am confident that this rise will continue until it gets back to around 1.30 or higher. Of course there will be the bad days so let’s just keep our fingers crossed that the rise goes beyond even my prediction.
On another Front the new look to our sister website www.french-gite-holidays.co.uk is complete and is now live for all to see. I'm sure there will be some tweaking and perhaps the odd link that’s failed, but in general the fresher look and quicker loading has meet with approval by both advertisers and viewers alike. Let me know what you think.
Sail of the Century - Parasols. Loath them or simply despise them, you can’t ignore them in this climate. In summer, in the South Vendée, you have to have shade. So why do I dis...
4 years ago